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News

Morris painting enlarged as giant outdoor screen in Seoul, Korea

"Indian Composition", a 1942 George L.K. Morris painting owned by the Corcoran Gallery in Washington, D.C. has been replicated and enlarged to 150' tall to screen a luxury condominium project in Seoul, Korea. The condominiums are called Mega Hills and sell for $3 million dollars. They are located in the fashionable Gangnam section of Seoul, on Cheongdam Street which is sometimes referred to as the Fashion and Art Street or Rodeo Street, referring to Rodeo Drive in Beverly Hills, California.

Mega-Mark, the construction company for the project, chose the Morris work for the giant screen to express the artistic and modern flavor of their high end condominiums in a neighborhood full of art galleries and boutiques.

Frelinghuysen Morris House and Studio in Lenox, which owns the copyright to the painting, was paid a fee for the use of the image. Director Kinney Frelinghuysen would not disclose the figure but remarked, "It pays for the fully assessed property taxes the Foundation pays to the towns of Lenox and Stockbridge." He added, "I love that a piece of artwork shown in Seoul can be used to beautify a construction project and pay for schoolbooks in Lenox and Stockbridge".